client: Ronald McDonald House Charities of Richmond

spots:

"One Laugh"

"One Laugh"

The local community had a really low awareness of the Ronald McDonald House Charities of Richmond. And even if people were aware of the organization, many mistakenly thought that The House was heavily funded by McDonald's. The purpose of this campaign was to raise awareness of The House and in turn drive the desire to donate in the form of money, supplies and even time.